Step-by-step guide on how to start an Aesthetics course from scratch!

If you want to turn knowledge into extra income.

To work as a self-employed professional and enter the aesthetics and cosmetology market, follow this strategic guide from the beginning to your first clients.

1️⃣ Understanding the Aesthetics Market

The beauty and aesthetic procedures sector grows every year, mainly in the areas of:

Skin cleansing

Eyebrow design

Eyelash extensions

Micropigmentation

Body sculpting massage

Lymphatic drainage

These are services with a high average ticket price, low initial infrastructure, and high recurring demand.

2️⃣ Choose a Free Online Aesthetics Course

Look for platforms that offer:

✔️ Free online aesthetics course
✔️ Digital certificate
✔️ Updated lessons
✔️ Content about biosecurity
✔️ Basic concepts of digital marketing

Give preference to courses with a minimum of 20 hours of instruction to add more value to your resume.

3️⃣ Organize your study routine

Even though it's online, treat it as professional training:

Study for at least 1 hour a day.

Take notes.

Watch the practical lessons more than once.

Practice on volunteer models.

Discipline is what transforms a free course into a real earning opportunity.

4️⃣ Assemble your Starter Kit with a Low Investment

You don't need to start with expensive equipment.

Example for eyebrow design:

Professional tweezers

Egyptian line

Caliper

Dermatographic pencil

With an affordable investment, it's already possible to start providing services and reinvest the profits.

5️⃣ Register as a MEI (Individual Microentrepreneur)

If you want to work professionally and increase your credibility:

Open a CNPJ (Brazilian tax ID) as a MEI (Individual Microentrepreneur).

Issue an invoice.

Have a business account

Organize cash flow.

This facilitates access to credit, card payment terminals, and structured growth.

6️⃣ Promote Your Services Strategically

Use digital channels:

📲 Professional Instagram
📲 WhatsApp Business
📲 Google My Business
📲 Paid local ads

Publish:

Before and after

Testimonials

Behind the scenes

Launch promotions

Digital marketing is essential for scaling your extra income.

7️⃣ Define Smart Pricing

It doesn't cover much below market value.

Calculate:

Material cost

Response time

Profit margin

Perceived value

Position yourself as a qualified professional, even when starting out.

8️⃣ Seek Specializations

After starting to generate revenue:

Invest in advanced courses.

Learn premium techniques.

Offer service bundles.

Increase average ticket price

Specializations such as facial harmonization and micropigmentation significantly increase revenue.

9️⃣ How Much Can You Earn?

Entry-level professionals can earn:

💰 R$2,000 to R$3,500 per month (starting)
💰 R$4,000 to R$8,000 with specializations
💰 Above R$10,000 with a consolidated portfolio

It all depends on positioning, marketing, and service quality.

🔟 Turn a Free Course into a Profitable Business

The secret lies not only in the free course, but also in:

✔️ Apply what you learn
✔️ Position yourself professionally
✔️ Promote strategically
✔️ Reinvesting in growth

The beauty industry is one of the best gateways to female entrepreneurship, financial independence, and professional growth.